The Role of AI in Content Marketing and SEO
Date Published: March 8, 2024
The history of Artificial Intelligence (AI) dates back to 1980––before smartphones (1994) and before social media became popular (2004-ish). Today, we've listened to tech gurus tell us that AI will take over the world as we know it, replacing us and doing our jobs better, faster, and cheaper. But what if there was a way to effectively collaborate with AI to work with us and not against us? How can we as marketers leverage AI to achieve better results in less time?
What is Artificial Intelligence?
Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that would normally require human intelligence, such as speech recognition, decision-making, and pattern recognition. It's basically like having a computer system that can do things that normally need human smarts. It's like having a super smart robot that can learn and improve on its own.
How can AI be used to better our content marketing efforts?
If you're a content creator, you know how challenging it can be to continuously create high-quality, personal, and engaging content that resonates with your target audience. With AI, you can "speak" directly to your AI-powered content creation tools to generate content ideas, write blog posts, and even create videos.
Here are a few AI tools we at Big Bite Branding recommend for content creation:
ChatGPT: Generate new ideas and create blog outlines
Audio Pen: Spew your thoughts into a microphone and the app will tidy it up
Copy AI: Write social media captions with an authentic tone
By leveraging AI for content creation, marketers can save time and focus on other important tasks like strategy, promotion, and analysis.
How can AI be used to better our SEO efforts?
Here at Big Bite Branding, we are big on Search Engine Optimization (SEO). SEO is all about understanding two things: how search engines work and how to optimize your content accordingly. With AI, marketers can analyze their digital performances (whether that be their website, social media accounts, or paid media), track keyword rankings, and identify opportunities for improvement.
Here are a few AI tools we at Big Bite Branding recommend for analyzing SEO:
Answer The Public: Gain insight into what people are searching online
Semrush: Check your website's SEO health and compare your authority score to your competitors
Google Analytics: Complete web statistics and search insights
At the end of the day, and regardless of how we feel, AI is transforming the way marketers approach content marketing and SEO. By appreciating AI for what it is and leveraging the power of machine learning, marketers can automate repetitive tasks, gain deeper insights, and deliver more personalized experiences to their target audience.
It is important to note that AI is not a replacement for human creativity and strategy. There are still a few things we can do better than AI. But, if you're a marketer looking to get and stay ahead of the game, it may be time to begin exploring the potential of AI.
Creative Copywriter
Paisley is a details-first creative with a passion for storytelling. With 5+ years of experience in digital marketing, she has spanned industries, working with businesses large and small to give a compelling voice to their products and services.
Connect with Paisley on LinkedIn.