i, I’m Sierra

I grew up with social media. When I was a freshman in high school, Instagram had just launched—and the icon still looked like a beige Polaroid. I was hooked. At first, it was just fun to slap vintage filters on my photos (which is… less cool now 😂), but what really stuck with me was the creativity behind it all.

I’ve always been obsessed with visually striking things—logo design, typography, photography, even fashion. Social media became another kind of design for me. Every post, every photo, every strategy is a chance to shape how people see and feel about a brand. I love figuring out how to make it all work together to tell a story that sticks.

Strategy first. I don’t believe in posting just to post. Every piece of content should serve a purpose, speak to the right people, and make your brand more recognizable and relatable.

I do this because I care about helping people and businesses show up authentically. When your brand feels like you and your content makes the right people stop scrolling—that’s when the real magic happens.

Donuts, hands down (obviously—have you seen my logo?) But tres leches cake is a close second.

Walking into a plant store or a vintage shop—instant serotonin boost. 🌿🛍️ Or taking a long walk to clear my mind (bonus points if there’s a good playlist involved).