Hi, I’m Sierra

FOUNDER & DIRECTOR OF BRAND STRATEGY

I believe great marketing isn’t just about strategy. It’s storytelling that makes people feel something. I created Big Bite Branding around two things I’m obsessed with: building community-driven brands and, obviously, food.

My favorite part of what I do is helping businesses feel confident in how their brand shows up and creating content that inspires people to connect, engage, and stick around.

When I’m not online, you’ll find me adding more books to my TBR list, deciding what recipe to bake next, or heading out for a nice long walk!

What I Do & How It Works

I grew up right alongside social media. Instagram launched when I was a freshman in high school, back when the icon was still a little beige Polaroid and vintage filters were very cool. I loved it immediately, but what really pulled me in was the creativity behind it.
I’ve always been drawn to visually striking things, from photography and typography to logo design and fashion. Social media gave me a place to bring all of those interests together. Over time, that fascination with creating evolved into something bigger: understanding why certain brands stand out, what makes people connect with them, and how thoughtful content can shape the way a brand feels.
That curiosity eventually turned into a career in marketing, and it’s still one of my favorite parts of what I do today.
Strategy first. I don’t believe in posting just to post. Every piece of content should serve a purpose, speak to the right people, and make your brand more recognizable and relatable.
I do this because I care about helping people and businesses show up authentically. When your brand feels like you and your content makes the right people stop scrolling—that’s when the real magic happens.
Donuts, hands down (obviously—have you seen my logo?) But tres leches cake is a close second.

Let's do this, together!

Have a brand you believe in but need a little help bringing it to life? That’s where I come in. Together, we’ll create a brand presence that feels like you, connects with your people, and gives you something you’re genuinely excited to put out into the world.

Ready to dig in? Let’s chat!

Book a Discovery Call

The Reviews Are In

5–Tek Medical

“Sierra came in clutch. She set up our LinkedIn page and fine-tuned our branding. Because of her work, we were able to generate a significant amount of leads during an industry event.”
—Inder Takhar, Founder
Stargazer Coffee & Bar

“Sierra Romero is the best social media manager I have ever worked with. I run multiple businesses, including a wedding venue and a bar, and she worked diligently on both. I definitely recommend her for anything related to social media. Her experience and strategy and diligence and creativity are a huge asset.”
—Moya McIntyre, Founder
ACREAUS

“Big Bite Branding created a social media strategy so that we had the best chance in development and WINNING a federal government solicitation. Their team is professional, high quality, high integrity and I highly recommend them.”
—Diana Villarreal, Founder & CEO
Phillips Capital Partners

“Sierra was amazing. She took our vision and brought it to life, and exceeded our expectations. I will definitely be working with her again in the future!”
—Rosanna Mollett, Marketing Director
Springdale Station

Sierra also managed the social media for our wedding venue and elevated the brand in such a meaningful way. Her efforts directly increased sales.
—Moya McIntyre, Founder